Blow the Whistle on Violence is a social marketing campaign running in Aotearoa, New Zealand. The campaign began in 2007 in Tauranga and ran nationwide in 2011 and 2015, during the Rugby World Cup.
The Blow the Whistle on Violence campaign uses the language of sport to communicate positive messages about safe families and communities, and to encourage families experiencing violence to reach out for information and services.
Blow the Whistle sits in line with international best practice that strongly encouraged national campaigns and enforcement initiatives when major sporting events take place to raise awareness of family violence and encourage increased reporting.
Sports personalities Ruben Wiki, Josh Kronfield, Paul Henare, Richard Kahui, Liam Messam, Jenny May Coffin, Peter McGlashan, and Melodie Robison joined the campaign to encourage victims to speak up.
Here in Taupo, we promote the Blow The Whistle message.