banner Taupo Violence Intervention Network | Ease Up On The Drink

We have a right to a safe community.

It is our responsibility to build it.

Ko te tika, kia noho tātau ki raro i te maru o te kākahu tiaki tangata. Ma tātou anō hei rāranga kia oti.


Ease Up On The Drink

3899dfe821816fbcb3db3e3b23f81585_M Taupo Violence Intervention Network | Ease Up On The Drink


Taupo is following the lead made in Waihi with a new campaign to help keep children safer.

Kirsten Price of the NZ Police, Carole Parker of the TDC and Gloria Eves from the Taupo Violence Intervention Network, with the support of the It’s Not Ok Campaign, have teamed up to bring the campaign to this region.

The three month campaign will target the effects that heavy drinking and family violence have on children. Growing up around violence and too much alcohol harms children and the effects can last a lifetime.

Six billboards on roads leading into Taupo, Turangi and Mangakino will provide messages about keeping children safe and secure.

The billboard messages are:

  • Kids are safer when you’re sober
  • Can’t remember last night? Your kids will
  • It’s not OK….Ease up on the drink
  • Is drinking hurting your family?

The same messages will be seen on Giggle TV, a Mobility Taxi, and posters throughout the community.
The underlying themes from the Taupo Campaign are that Family Violence is not OK, it is OK to ask for help and to offer help, and that people should ‘Ease up on the Drink’.

The ‘Ease up on the Drink’ campaign is run by the Alcohol Advisory Council (ALAC) and its chief executive Gerard Vaughan welcomed the Taupo initiative.

Drinking to intoxication is linked with a variety of harm incidents, including accidents, fights, relationship problems, and family violence. Our campaign is about encouraging people to speak up and have the conversation if they are concerned about the drinking of someone they care about. This is one way we can help people make positive changes to the way they drink – which is good for our families, our communities and our country.”

Many people enjoy alcohol without resorting to verbal or physical abuse. Alcohol doesn’t cause violence but it does increase the risk of a situation escalating into violence.

Some people get stroppy and violent when they have been drinking. Drinking to excess, often results in violence that is witnessed by children. Children are affected whether they see it, hear it or just know about it and when it is happening in their home it can be the most frightening thing in the world. Violence at home makes children feel scared and alone and can affect the way they behave and lead to problems at school or with their friends.

Violence free homes help children to grow up healthy and happy.

Over the coming months please keep an eye out for the billboards and remember “IT’S NOT OK TO BLAME THE DRINK.”